I am always telling people that certain snacks are ‘trending’ and they always look at me like I’m a freak. Surely, they probably think, people — referring covertly to themselves — aren’t stupid enough to be so influenced on what they put in their mouths. And if you are one of those people who is shocked by my theory on trending foods, because you genuinely aren’t enticed and brainwashed by the savoury thing of the moment packaged in plastic, seemingly covered in hungrymones, then I salute you (I would reward you with a bag of macadamia nut cookies but that’s a persisting trend so you wouldn’t like it). Continue reading a consumer